1. Ad Analysis of "Coco Cola:
Analysis of Advertisement on Basis of Motivation and perception.
"Is being kind to strangers is crazy, then I am crazy". The Coco-Cola new ad of spreading happiness all across the world is a new concept. The advertisement urges consumer to open happiness by going crazy. The ad show people from various walks of life committed in spreading kindness, including a little girl drawing smile on car window, another who ride a bicycle and give Hi-Five to strangers, a guy passing the coke bottle to watchman giving smile on his face and a young man who makes daily commute to far end of city and feed homeless dogs. Even in the face of negativity, these are the people who, through their crazy act of optimism bring the happiness.
Perception of the consumer:
non-alcoholic beverages are generally perceived as drink to satisfy thirst. People generally use these drink when they are thirsty, when they are watching movie or with fast foods. Recently Coco-Cola come with ad campaign which project coco cola as a drink also consumed in celebration like birthday, dilwali or new year. which not only serve as a purpose of drink but also bring people together, celebrate together and share happiness. The new coco cola ad "haan mein crazy hoo" focuses on spreading the happiness.
Motivation: With the idea of spreading happiness, bringing smile on sad faces, making world a better place to live coco cola conveys that if by your crazy act one bring smile on others face then u should called be crazy. It motivates people to live life as they like and always be happy and cheerful, and in those happy moments coco cola will always be part of your happiness.
2. Ad Analysis of "Parle-G"
Perception of the consumer:
Since 2005 Parle-G had linked "G" in their name to the genius. It was portrayed to the consumer that the ingredients in the biscuit are very nutritionist, there by give them power to win or achieve. The biscuit was not considered as a children biscuit but also for the adults. The constant price from decades make this product a people product. From rich to poor and from child to adult everyone can consume it.
Motivation: The new ad "rooko maat" convey to adults or parents to not stop the children and let follow and achieve their curiosity, because curiosity is the best teacher one child can have. The ad gives the message that by helping children in achieving their curiosity we are making tomorrows genius. This ad directly hit the sentiments of the parents, as every one want their children to be genius and leader in their field. Therefore encouraging adults to give their children "Parle-G" and make them genius.
Analysis of Advertisement on Basis of Motivation and perception.
"Is being kind to strangers is crazy, then I am crazy". The Coco-Cola new ad of spreading happiness all across the world is a new concept. The advertisement urges consumer to open happiness by going crazy. The ad show people from various walks of life committed in spreading kindness, including a little girl drawing smile on car window, another who ride a bicycle and give Hi-Five to strangers, a guy passing the coke bottle to watchman giving smile on his face and a young man who makes daily commute to far end of city and feed homeless dogs. Even in the face of negativity, these are the people who, through their crazy act of optimism bring the happiness.
Perception of the consumer:
non-alcoholic beverages are generally perceived as drink to satisfy thirst. People generally use these drink when they are thirsty, when they are watching movie or with fast foods. Recently Coco-Cola come with ad campaign which project coco cola as a drink also consumed in celebration like birthday, dilwali or new year. which not only serve as a purpose of drink but also bring people together, celebrate together and share happiness. The new coco cola ad "haan mein crazy hoo" focuses on spreading the happiness.
Motivation: With the idea of spreading happiness, bringing smile on sad faces, making world a better place to live coco cola conveys that if by your crazy act one bring smile on others face then u should called be crazy. It motivates people to live life as they like and always be happy and cheerful, and in those happy moments coco cola will always be part of your happiness.
2. Ad Analysis of "Parle-G"
Perception of the consumer:
Since 2005 Parle-G had linked "G" in their name to the genius. It was portrayed to the consumer that the ingredients in the biscuit are very nutritionist, there by give them power to win or achieve. The biscuit was not considered as a children biscuit but also for the adults. The constant price from decades make this product a people product. From rich to poor and from child to adult everyone can consume it.
Motivation: The new ad "rooko maat" convey to adults or parents to not stop the children and let follow and achieve their curiosity, because curiosity is the best teacher one child can have. The ad gives the message that by helping children in achieving their curiosity we are making tomorrows genius. This ad directly hit the sentiments of the parents, as every one want their children to be genius and leader in their field. Therefore encouraging adults to give their children "Parle-G" and make them genius.
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